Daniel Brooks

Daniel Brooks

FP&A & Analytics Editor

Daniel covers planning, forecasting and financial analytics, focusing on how finance teams are using better data, technology and new planning methods to improve business decisions.

Covers

FP&A · Forecasting · Budgeting · Scenario Planning · Financial Modeling · Analytics · KPIs · Business Partnering

Latest from Daniel

FP&A Bought Better Planning Tools. The Budget Still Takes 8.7 Weeks.
FP&AManager / ControllerEditor's Pick

FP&A Bought Better Planning Tools. The Budget Still Takes 8.7 Weeks.

AFP’s 2026 benchmark finds the average budget still takes 8.7 weeks despite years of planning-technology investment. The teams reporting faster cycles are the minority that run structured scenario planning.

Daniel BrooksSeptember 6, 20269 minAnalysis
Finance AI Is Moving Up the Value Chain. The Best Returns Are No Longer in Automation.
AI in FinanceCFOEditor's Pick

Finance AI Is Moving Up the Value Chain. The Best Returns Are No Longer in Automation.

KPMG’s 2026 study of 1,013 finance leaders finds the strongest reported AI gains in decision speed, decision quality and forecast accuracy — not task elimination. Adoption is now broad; exceptional performance is not.

Daniel BrooksSeptember 6, 202611 minAnalysis
The Semantic Layer Is Back. This Time, Finance AI Depends on It.
FP&AAI in FinanceCFOEditor's Pick

The Semantic Layer Is Back. This Time, Finance AI Depends on It.

Snowflake and Databricks are pushing governed business definitions into the data platform itself — turning the semantic layer into the contract that decides whether finance AI answers with the company's real definition of revenue and margin.

Daniel BrooksSeptember 6, 202611 minAnalysis
Most Finance Teams Still Don’t Do Structured Scenario Planning. That Is Becoming Expensive.
FP&AManager / Controller

Most Finance Teams Still Don’t Do Structured Scenario Planning. That Is Becoming Expensive.

AFP’s 2026 benchmark of 332 finance professionals finds structured scenario planning is still a minority practice, while the average budgeting cycle stays near nine weeks despite years of planning-technology investment.

Daniel BrooksSeptember 6, 202610 minAnalysis
The 2026 CFO Playbook Is Built for a World Where the Base Case Keeps Breaking
Career & IndustryCFOEditor's Pick

The 2026 CFO Playbook Is Built for a World Where the Base Case Keeps Breaking

Deloitte’s Q1 2026 UK survey shows cost and cash priorities jumping while CapEx appetite falls. The leadership shift is toward liquidity as optionality, reversible capital commitments and governance that can move faster than the annual plan.

Daniel BrooksSeptember 6, 202611 minAnalysis
CFOs Want to Shape Value. Most Still Don’t Own the Hardest Investment Decisions.

CFOs Want to Shape Value. Most Still Don’t Own the Hardest Investment Decisions.

EY’s survey of 1,610 finance leaders finds ambition running ahead of authority: most CFOs believe they should shape value creation, but only a quarter lead the investment decisions where returns are uncertain or long term.

Daniel BrooksSeptember 6, 202611 minAnalysis
FP&A Bought More Tools. The Data Problem Got Worse.
FP&AManager / Controller

FP&A Bought More Tools. The Data Problem Got Worse.

AFP’s 2025 benchmark found unreliable and inaccessible data are still FP&A’s biggest technology obstacles, with spreadsheets nearly universal — the next upgrade is the information supply chain, not another application.

Daniel BrooksDecember 31, 20259 minAnalysis
Financial Planning Software Is Converging Around Continuous Planning—and AI Is Raising the Bar.
FP&AManager / Controller

Financial Planning Software Is Converging Around Continuous Planning—and AI Is Raising the Bar.

Gartner’s December 2025 market view put integrated, intelligent and continuous planning at the center of the category — while spreadsheets stayed nearly universal. The buying question is shifting to governed planning across connected data and AI.

Daniel BrooksDecember 31, 20259 minAnalysis
A Finance Team’s First 90 Days With AI
AI in FinanceManager / Controller

A Finance Team’s First 90 Days With AI

By late 2025 finance leaders did not need another list of AI use cases. They needed a method for deciding what moves from experiment to repeatable, governed workflow.

Daniel BrooksNovember 12, 202511 minGuide
FP&A Has a New Software Class — and Investors Are Paying Attention
FP&AAI in FinanceManager / Controller

FP&A Has a New Software Class — and Investors Are Paying Attention

A new generation of AI-native FP&A vendors is targeting the middle layer between source systems and spreadsheets. Aleph's Series B is a signal about what investors think is still unresolved in finance.

Daniel BrooksSeptember 23, 202511 minNews
The Forecast Is Becoming a Living System
FP&AAI in FinanceManager / ControllerEditor's Pick

The Forecast Is Becoming a Living System

FP&A is moving from periodic forecasting toward a continuously updated view of the business — but spreadsheets, fragmented data and process design still stand in the way.

Daniel BrooksJune 18, 202510 minAnalysis